Caudalie Shopping Center Glows in Purple

In this Caudalie FOOH ad, the Galeries Lafayette’s iconic facade in Paris becomes the canvas for an expansive, illuminated installation showcasing the brand’s Premier Cru skincare line. The scene unfolds as the historic building is bathed in flowing purple light, revealing a dramatic product display that dominates the structure’s entire front, captivating evening crowds and turning a classic Parisian landmark into a modern storytelling platform. With a captivating use of computer generated imagery, this Caudalie skincare FOOH ad transforms architecture into a glowing tribute to luxury and innovation, highlighting Caudalie’s goal to create an unforgettable brand moment rooted in elegance and visibility.