FOOH Impact Score:
Impressive
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This Aritzia FOOH campaign begins with a flatbed truck carrying an oversized Aritzia shopping bag rolling through the bustling streets of Manhattan. This moment cleverly highlights the excitement of Aritzia’s expansion as the truck moves past a corner building adorned with bold Aritzia flags, creating anticipation for a major NYC launch happening the next day. As a perfect blend of Clear storytelling and Engaging product integration, the CGI enhancement is designed for capturing attention and building hype around the brand’s arrival.
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