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Mercado Pago Cards Float Over Brazil Landmarks

A
FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Mercado Pago

Agency: metaKosmos

Production Company: metaKosmos

VFX: metaKosmos

Sound: metaKosmos

Metadata

Brand Industry: Services

Country: Brazil

Cities: São Paulo, Rio de Janeiro, Salvador

Effects / Animations: Floating & Flying Objects, Large Objects, Morphing & Transformation

Surroundings: Octávio Frias De Oliveira Bridge, Carioca Aqueduct, Barra Lighthouse

Date posted: April 16, 2025

Source: Instagram

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In this Mercado Pago CGI ad, a yellow hot air balloon carries a giant Visa Credit Card across the Octávio Frias de Oliveira Bridge, transforming the structure to a vibrant yellow as it floats by. The ad humorously reimagines Brazil’s iconic landmarks by integrating oversized credit cards and smartphones that visually interact with the environment, styled as extensions of Mercado Pago’s services. A dynamic creation that masterfully blends humor and creativity with a memorable twist on financial convenience.

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