CGI Video Pull&Bear Trainer Shoe on Truck

Trainer Shoe Delivery in fake-out-of-home ad of Pull&Bear

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FOOH Impact Score:

Impressive

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Credits

Who we think created this: mateus.vfx

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Metadata

Brand Industry: Fashion & Apparel

Country: Colombia

Effects / Animations: Large Objects, Simple Motion

Surroundings: Bavaria Central Park, Bavaria Brewery Building

Date posted: March 22, 2023

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In this PULL & BEAR FOOH campaign, a white six-wheeler truck cruises through the city streets of Bogotá, Colombia, carrying a giant trainer shoe secured by thick ropes on its trailer. The scene unfolds as the oversized sneaker moves past the iconic Bavaria Central Park, seamlessly blending into the urban landscape and capturing attention with its bold presence. With an Engaging use of CGI, this PULL & BEAR campaign transforms the city streets into a striking fashion statement, highlighting PULL & BEAR’s confident and bold energy.