CGI Video Pull&Bear Trainer Shoe on Truck
Pull&Bear Trainer Shoe FOOH Campaign
This PULL & BEAR FOOH campaign features a white six-wheeler truck transporting a giant trainer shoe through the city streets of Bogotá, Colombia. The oversized sneaker is secured by thick ropes on its trailer.
The scene captures the truck and shoe as they move past the iconic Bavaria Central Park, integrating the large-scale CGI element into the urban landscape. This engaging use of CGI transforms the city streets into a striking fashion statement.
The campaign highlights PULL & BEAR’s confident and bold energy through the bold presence of the trainer shoe.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Julian Mateus
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