CGI Video Pull&Bear Trainer Shoe on Truck

In this PULL & BEAR FOOH campaign, a white six-wheeler truck cruises through the city streets of Bogotá, Colombia, carrying a giant trainer shoe secured by thick ropes on its trailer. The scene unfolds as the oversized sneaker moves past the iconic Bavaria Central Park, seamlessly blending into the urban landscape and capturing attention with its bold presence. With an Engaging use of CGI, this PULL & BEAR campaign transforms the city streets into a striking fashion statement, highlighting PULL & BEAR’s confident and bold energy.