Guess Jeans Light Display Takes Over Cocoon Tower

Guess Jeans Tokyo Tower Takeover

This CGI advertisement for Guess Jeans opens with a night-time view of the Mode Gakuen Cocoon Tower. The city lights illuminate the scene as traffic moves below, subtly introducing the brand's arrival in the Tokyo market.

As the camera zooms in on the tower, glowing lights form across its structure, revealing the text 'GUESS JEANS TOKYO' and three downward-pointing arrows. This is followed by the Guess Jeans logo, radiant visual elements, floating stars, triangles, and additional arrows, all drawing attention to the display.

This augmented reality enhancement is designed to celebrate the Guess Jeans Tokyo store opening, offering a dynamic blend of storytelling and product integration for an unforgettable brand introduction.

C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Agency / Production / VFX:Osaka Metro ADERA, Osaka Metro ADERA, OBF)

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Japan
City:Tokyo
Date posted:June 3, 2025
Source:Instagram