Guess Jeans Light Display Takes Over Cocoon Tower
Guess Jeans Tokyo Tower Takeover
This CGI advertisement for Guess Jeans opens with a night-time view of the Mode Gakuen Cocoon Tower. The city lights illuminate the scene as traffic moves below, subtly introducing the brand's arrival in the Tokyo market.
As the camera zooms in on the tower, glowing lights form across its structure, revealing the text 'GUESS JEANS TOKYO' and three downward-pointing arrows. This is followed by the Guess Jeans logo, radiant visual elements, floating stars, triangles, and additional arrows, all drawing attention to the display.
This augmented reality enhancement is designed to celebrate the Guess Jeans Tokyo store opening, offering a dynamic blend of storytelling and product integration for an unforgettable brand introduction.
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Credits
Brand:
Agency / Production / VFX:Osaka Metro ADERA, Osaka Metro ADERA, OBF)