FOOH Impact Score:
Solid
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Imagine a serene coastline transformed into a fashion runway using skywriting. That’s the distinctive premise of this Victoria’s Secret faux ooh ad featuring a flying summer lingerie display. The video unfolds as a woman stands on a beach, gazing through a telescope before the camera pans up to reveal a pink aircraft etching “Hot Bra Summer” into the sky. As the perspective widens, a rope trailing from the airplane carries the For Love & Lemons Sophie Eyelet Bra, a vibrant orange sports bra, and a bright pink Bombshell bra, fluttering above the ocean. Using captivating CGI effects, this Victoria’s Secret faux ooh ad transforms the summer sky into an engaging product showcase.