The North Face Giant Paraglider Lands in Taipei

This The North Face faux ooh ad begins with a wide shot of Taipei 101 and the Vieshow Cinemas building as several paragliders in black and yellow cold-weather suits glide across the sky above the city. This moment cleverly highlights the performance of The North Face’s expedition gear in extreme cold as more paragliders sweep into view past a large brand billboard, one enlarged paraglider lands directly in front of the camera and sits on the ground in a heavily insulated suit, and the urban facade behind him gradually freezes over while light snow begins to fall and other paragliders continue to glide through the sky, before cutting to a tiled black background featuring The North Face logo, the “EXPEDITION SYSTEM” title, and Chinese text about a special Himalayan down parka anniversary event in Taipei. As a perfect blend of dynamic storytelling and distinctive product integration, the computer generated graphics enhancement is designed for promoting The North Face’s expedition system heritage and its reliability in harsh winter environments.