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Punto Blanco Floating Moon in Taipei

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FOOH Impact Score

Impressive

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Credits

Brand: Punto Blanco

Metadata

Brand Industry: Fashion & Apparel

Country: Taiwan

City: Taipei

Effects / Animations: Simple Motion, Billboard & Digital Screen, Large Objects

Surrounding: Taipei Performing Arts Center

Date posted: March 16, 2024

Source: Instagram

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This Punto Blanco fake ooh ad begins with a floating moon-like sphere hovering over a square platform in a modern courtyard, with the Taipei Performing Arts Center in the background. This moment cleverly highlights the brand’s blend of fashion and storytelling as the moon slowly spins and a billboard rises beneath it, appearing to lift the moon onto the top edge of the display—transforming the urban space into a visual narrative. The billboard then plays a scene of a woman in a jacket and track pants, seemingly suspended in a lunar atmosphere, reinforcing the campaign’s message of a renewed cycle of harmony and modern style. As a perfect blend of creative storytelling and distinctive product integration, the CGI effects enhancement is designed for promoting the brand’s Moon editorial campaign.

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