G-Shock Giant Watches On Known Source Store
G-Shock Giant Watches at Known Source
This FOOH campaign for G-Shock opens with a close-up of street-worn sneakers, transitioning to a red car passing the Known Source store in London. The building's façade then reveals four iconic G-Shock models—DW-5600, DW-6900, GA-110, and GA-2100—mounted as captivating computer-generated graphics.
The advertisement reimagines the retail storefront as a towering tribute to street culture. The watches function as monumental pillars, celebrating G-Shock’s unbreakable style legacy and masterfully blending authenticity with a bold twist on brand identity and heritage storytelling.
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FOOH Impact ScoreSolid
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Credits
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