G-Shock Giant Watches On Known Source Store

In this G-Shock FOOH campaign, a close-up of street-worn sneakers cuts to a red car driving past, revealing the façade of the Known Source store in London, where four iconic G-Shock models—DW-5600, DW-6900, GA-110, and GA-2100—are mounted in captivating computer generated graphics across the building. The ad dramatically reimagines a retail storefront as a towering tribute to street culture, with the watches serving as monumental pillars celebrating G-Shock’s unbreakable style legacy. A memorable piece that masterfully blends authenticity with a bold twist on brand identity and heritage storytelling.