La Martina Polo Ball Rolls in Milan Landmarks
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FOOH Impact Score
Improvable
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A
B
C-Tier
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Imagine a city square turned into a polo field. That’s the distinctive premise of this La Martina vfx advertising featuring a rolling white polo ball. The video unfolds as a massive sphere marked with La Martina’s logo travels across Milan’s most recognizable landmarks, from the Arco della Pace and Castello Sforzesco to the magnificent Duomo, finally arriving at the flagship store on Corso Garibaldi, cleverly integrating the brand’s polo roots with the fashion week atmosphere. Using augmented reality effects, this La Martina vfx advertising transforms Milan’s cityscape into a clear product showcase.
