La Martina Polo Ball Rolls in Milan Landmarks

La Martina Polo Ball Rolls Through Milan

This La Martina VFX advertisement features a massive white polo ball, marked with the brand's logo, rolling through Milan's iconic landmarks. The video transforms the city into a polo field, integrating La Martina's heritage with Milan's fashion week atmosphere.

The polo ball travels from the Arco della Pace and Castello Sforzesco to the Duomo, ultimately arriving at the flagship store on Corso Garibaldi. Augmented reality effects are used to showcase the product within the cityscape.

C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Italy
City:Milan
Date posted:January 17, 2025
Source:Instagram