Reserva Pink Roses Bloom in Rio de Janeiro
Roses Cover Museum Roof
This Reserva FOOH campaign features giant pink roses blooming across iconic Rio de Janeiro locations. The video begins at the Arches of Lapa, where roses appear to grow as a tram passes, with more blossoms emerging nearby.
The display then transitions to the Museu do Amanhã, showcasing a stunning arrangement of roses covering the roof, with one gracefully resting on the ground. This campaign utilises augmented reality to transform city landmarks.
The initiative serves as a floral tribute, highlighting Reserva's celebration of Mother's Day and 'the greatest love in the world'.
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FOOH Impact ScoreImpressive
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Credits
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