Reserva Pink Roses Bloom in Rio de Janeiro

In this Reserva FOOH campaign, giant pink roses bloom across iconic locations in Rio de Janeiro, beginning at the Arches of Lapa, where they seem to grow as a tram passes by, with more blossoms appearing nearby. The scene unfolds as the display transitions to the Museu do Amanhã, where a stunning arrangement of roses covers the roof, with one resting gracefully on the ground. With a Clear use of augmented reality, this Reserva campaign transforms city landmarks into a touching floral tribute, highlighting Reserva's celebration of Mother's Day and the greatest love in the world.