Gillette Statue Shaves in Jardin des Tuileries

Imagine a statue in a Parisian garden needing a grooming touch-up. That’s the captivating premise of this Gillette faux ooh ad featuring the GilletteLabs Gold razor. The video unfolds as the scene opens with a view of a park in France, panning to the right to reveal the Jardin des Tuileries in Paris, and zooms in on a statue holding a sleek black and gold Gillette razor in its right hand and a Gillette Ribbon in its left, draped stylishly over its shoulder. As the camera draws closer, the statue turns to face the lens and two birds flutter away, setting a dramatic tone. With focus on the razor, the statue begins shaving its already-smooth face, and red, white, and blue streaks—the colors of the French flag—form on its cheek as the razor glides over. It then continues to shave its bare chest in a proud and precise motion. Using computer generated imagery, this Gillette faux ooh ad transforms a classic Parisian statue into an innovative product showcase.