Gillette Statue Shaves in Jardin des Tuileries

This Gillette faux OOH ad features a statue in Paris's Jardin des Tuileries. The video opens with a view of a park in France, panning to reveal the Jardin des Tuileries. It then zooms in on a statue holding a GilletteLabs Gold razor in its right hand and a Gillette Ribbon draped over its left shoulder.

As the camera draws closer, the statue turns to face the lens, and two birds flutter away. Focusing on the razor, the statue begins shaving its already-smooth face. Red, white, and blue streaks, representing the French flag, form on its cheek as the razor glides. It then continues to shave its bare chest with a precise motion.

Using computer-generated imagery, this Gillette faux OOH ad transforms a classic Parisian statue into an innovative product showcase for the GilletteLabs Gold razor.