Nykaa Statue of Liberty Holding Shopping Bag

This fake out-of-home (FOOH) CGI advertisement for Nykaa features the Statue of Liberty. The scene opens with the iconic monument holding a large Supergoop shopping bag. As the full statue inspects the bag, curious tourists look on. She then smiles, turns towards the camera, and winks.

Following the wink, the Statue of Liberty drops the bag, which lands directly at a Nykaa storefront. Giant tubes of Supergoop's Unseen Sunscreen, Matte Screen, and Glow Screen emerge from the ground, accompanied by a glowing light beaming from above and the ground turning yellow.

Through dynamic CGI, this Nykaa sunscreen campaign transforms the iconic monument into a fresh, relatable spectacle, highlighting Nykaa’s introduction of Supergoop to the Indian market.