Maybelline New York Concealer Erasing Clouds

This Maybelline New York FOOH campaign features a man on an aerial work platform at Piccadilly Circus, London. He is shown lifting an oversized Maybelline New York concealer with a rope.

As the concealer moves across the sky, it appears to erase the cloudy atmosphere, leaving a vivid blue trail that matches the billboard. This CGI spectacle transforms the city skyline.

The campaign highlights Maybelline New York’s ability to seamlessly conceal dark circles and imperfections, presenting a fresh and relatable visual.