Maybelline New York Concealer Erasing Clouds

In this Maybelline New York FOOH campaign, a woman records a man standing on an aerial work platform in front of a massive billboard at Piccadilly Circus, London. The scene unfolds as he skillfully lifts an oversized Maybelline New York concealer using a rope, and as it moves across the sky, the concealer erases the cloudy atmosphere, leaving behind a vivid blue trail that perfectly matches the billboard. With a Memorable use of computer generated imagery, this Maybelline New York FOOH campaign transforms the city skyline into a fresh, relatable spectacle, highlighting Maybelline New York’s ability to seamlessly conceal dark circles and imperfections.