Samsung Street Folds as Giant Phone Folds

This mixed reality ad features a man at a pedestrian crossing interacting with a Samsung folding smartphone. Upon tapping the record button, interface options like “Stop,” “Pause,” “Capture,” and “Rotate” appear.

He then steps back to reveal a massive, unfolded Galaxy Z Fold 7 screen hovering above him, which continues the recording seamlessly. This augmented reality ad transforms an ordinary city street into a dynamic setting.

The video highlights Samsung’s announcement of the Galaxy Z Fold 7 and Flip 7, showcasing their seamless, transformative capabilities. The products are available from August 8th.