Samsung Street Folds as Giant Phone Folds

In this Samsung mixed reality ad, a man is seen standing in the center of a pedestrian crossing, interacting with a Samsung folding smartphone. The scene unfolds as he taps the record button, triggering interface options like “Stop,” “Pause,” “Capture,” and “Rotate,” before stepping back to reveal a massive, unfolded Galaxy Z Fold 7 screen hovering above him, continuing the recording seamlessly. With a clear use of augmented reality, this Samsung Galaxy Z Series phone mixed reality ad transforms an ordinary city street into a dynamic and immersive setting, highlighting Samsung’s announcement of the Galaxy Z Fold 7 and Flip 7 and their seamless, transformative capabilities. Available from August 8th.