FOOH Impact Score:
Solid
Learn moreImagine a billboard that doesn’t just display a product but interacts with the world around it. That’s the Dynamic premise of this Asus cgi video featuring the Vivobook S15. The video unfolds as an Asus Vivobook S15 billboard hangs high on a building, but suddenly, it splits open. From within, a robotic arm emerges, carefully carrying the sleek white Vivobook S15 as if in a futuristic display room. The arm extends forward, tilting the laptop toward the crowd across the street. The screen lights up, displaying the Asus logo and the familiar Windows desktop. But then, a woman stomps on a pedal embedded in the street, featuring the Copilot logo. Instantly, the screen transforms, Copilot's prompt box appears. This campaign marks the arrival of the AI revolution with ASUS. Using VFX effects, this Asus cgi video transforms a billboard into an Engaging product showcase.
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