Xiaomi Smartphone Assembles on Street
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In this Xiaomi mixed reality ad, the scene opens with a pair of hands gripping the new Xiaomi 15 Ultra before its camera surprisingly detaches and is thrown toward the ground. The ad dramatically reimagines smartphone construction as the camera grows larger upon impact, flips open like a manhole, and releases internal phone components that float upward and reassemble smoothly into the final device. A creative presentation that masterfully blends drama with product storytelling to highlight Xiaomi’s advanced engineering in a visually engaging moment.
