Xiaomi Smartphone Assembles on Street
Camera Detaches, Phone Reassembles
This mixed reality advertisement for Xiaomi features the new Xiaomi 15 Ultra. The video begins with hands holding the device before its camera detaches and is thrown towards the ground.
Upon impact, the camera dramatically enlarges and opens like a manhole. Internal phone components are released, floating upwards and smoothly reassembling into the complete smartphone. This creative presentation highlights Xiaomi’s advanced engineering through a visually engaging narrative.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Ze Oh
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