Motorola Giant Cat Sculpture Holding a Smartphone

Cat Sculpture Unveiled in Warsaw

This Motorola mixed-reality advertisement opens with a News Flash sequence, transitioning to Warsaw's Daszyńskiego Roundabout. The scene features city streets, surrounding buildings, and passing cars, establishing a realistic urban setting.

A large, red-draped object appears in the roundabout, drawing a curious crowd. As the drape lifts, it reveals a giant cat sculpture holding a purple Motorola phone in a selfie pose. Onlookers begin taking photos, capturing the surreal moment.

The camera circles the sculpture, framing it against the city skyline, with the phone subtly shimmering. This CGI-enhanced video effectively builds anticipation for Motorola’s latest product launch through distinctive product integration and storytelling.

C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Motorola

Metadata

Work Type: FOOH
Country:Poland
City:Warsaw
Date posted:March 4, 2025
Source:Instagram