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Motorola Giant Cat Sculpture Holding a Smartphone

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Credits

Brand: Motorola

Metadata

Brand Industry: Consumer Electronics & Technology

Country: Poland

City: Warsaw

Effects / Animations: Cloth, Large Objects, Reveal & Unboxing

Surroundings: Daszyńskiego Roundabout, City

Date posted: March 4, 2025

Source: Instagram

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This Motorola mixed reality ad begins with a classic News Flash sequence introducing Breaking News as the scene shifts to the bustling Daszyńskiego Roundabout in Warsaw, where city streets, surrounding buildings, and passing cars create a grounded urban atmosphere. This moment cleverly highlights the excitement leading up to a product reveal as a massive, red-draped object appears in the middle of the roundabout, gradually attracting the attention of a curious crowd. As the wind gently lifts the drape, it reveals a giant sculpture of a cat holding a purple Motorola phone in a selfie pose, drawing onlookers who begin taking photos while the camera captures the surreal yet grounded moment; finally, the camera circles around the sculpture to frame it within the city skyline, the phone shimmering subtly as anticipation builds toward the upcoming launch. As a perfect blend of effective storytelling and distinctive product integration, the CGI effects enhancement is designed for building anticipation for Motorola’s latest product debut.

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