Shopbop Sandal Unveiled in Front of Palace

Imagine the Royal Palace of Spain doubling as a fashion display. That’s the captivating premise of this Shopbop FOOH campaign featuring must-have holiday wishlist items. The video unfolds as the scene opens at the Palacio Real de Madrid, where a large studded handbag hangs dramatically on the building’s facade and a sleek liquid lipstick rests on the rooftop, its applicator leaning against the structure as rich lipstick slowly drips down. A red cloth conceals a mysterious object in front of the palace before flying off to reveal a chic black high heel sandal placed on a platform stage. Using engaging CGI effects, this Shopbop FOOH campaign transforms Madrid’s iconic architecture into an innovative product showcase.