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Motorola Phones Form Bricks on Manufaktura Facade

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FOOH Impact Score

Solid

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Credits

Brand: Motorola

Metadata

Brand Industry: Consumer Electronics & Technology

Country: Poland

City: Łódź

Effects / Animations: Building Transformation, Complex Motion, Morphing & Transformation

Surrounding: Manufaktura Entrance Gate

Date posted: August 30, 2024

Source: Instagram

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In this Motorola FOOH campaign, the camera glides over the brick entrance gate of Manufaktura, shimmering subtly under night lighting. The ad creatively reimagines the iconic landmark as an intricate display of design, with bricks transforming into orange Motorola phones—each flipping open to reveal the Motorola Edge 50 Neo against a backdrop of digital masonry. A captivating piece that masterfully blends drama and artistry with a distinctive brand identity, positioning the smartphone as not just a device, but a true artistic statement.

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