AllSaints Purple Flowers Pop Out of Facade

This AllSaints FOOH ad begins with a view of the AllSaints storefront, where the roof is cloaked in a black puffer-like material. This moment cleverly highlights the brand’s emphasis on individuality and style discovery as people are seen entering the store while lush purple elongated flowers emerge dramatically from three square sections on the facade and tall green grasses fill the entire interior, transforming the space into an urban garden. As a perfect blend of distinctive storytelling and creative product integration, the CGI effects enhancement is designed for encouraging customers to explore their own style and individuality.