FOOH Impact Score:
Improvable
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Imagine a quiet city park tree becoming a candy dispenser. That’s the captivating premise of this PEEPS® cgi ad featuring a transparent Easter egg bubble colliding with a winter-bare tree in Central Park. The video unfolds as the magical impact triggers yellow and pink PEEPS® marshmallow bunnies and chicks hanging from the branches to spring open, releasing a shower of colorful candy that cascades onto the green park grass while visitors watch the sweet rainfall under a bright blue sky. Using engaging computer generated graphics, this PEEPS® cgi ad transforms a simple park scene into an innovative product showcase.