Audemars Piguet Chamois Pushes Sphere to Dubai

The CGI advertisement opens with a view of the Audemars Piguet manufacture in Le Brassus. Half of the facade swings open to reveal a giant, moving watch mechanism inside. A chamois then emerges, pushing a large sphere. A watch case is placed on its back, and the chamois continues, pulling the intricate mechanism forward.

The scene transitions to Dubai, with the Museum of the Future in the background. The chamois follows the glowing, moon-like sphere, dragging circular gears and watch components. Floating papers drift through the air, symbolising the journey from origin to a global stage. This CGI enhancement promotes Audemars Piguet’s craftsmanship from its Swiss roots to an international audience.