Audemars Piguet Chamois Pushes Sphere to Dubai
Outstanding
Credits
Brand: Audemars Piguet
Agency: Publicis Luxe
Production Company: Busterwood Studio
VFX: Busterwood Studio
Creative Director: Sébastien Wullems
Sound: O'Bahamas
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This Audemars Piguet cgi ad begins with an [engaging] view of the Audemars Piguet manufacture in Le Brassus, where half of the facade swings open to reveal a giant watch mechanism moving inside. This moment cleverly highlights the brand’s dedication to craftsmanship and precision as a chamois walks out while pushing a huge sphere, a watch case is placed on its back, and it continues moving, pulling the intricate mechanism forward until the scene seamlessly shifts to the streets of Dubai, with the Museum of the Future visible in the background as the chamois follows the glowing moon-like sphere, dragging circular gears and watch components behind it while floating papers drift through the air to symbolize the journey from origin to global stage. As a perfect blend of distinctive storytelling and creative product integration, the CGI effects enhancement is designed for promoting Audemars Piguet’s journey of craftsmanship from its Swiss roots to an international audience.







