Liu Jo Illuminated Words On Beach

This Liu Jo fake out-of-home ad for its SS25 collection transforms a quiet shoreline into a digital canvas. The video begins with an aerial view of a beach, featuring elevated houses on rocks and gentle waves. The camera then shifts to show both the beach and the sky.

Illuminated dots appear in the sky, initially forming the message “YOU KNOW THIS FEELING RIGHT?” The camera moves to the side, revealing the dots rearranging into “IT’S LIU JO.” Finally, the dots coalesce into “LIU·JO,” glowing prominently above the horizon.

Using augmented reality, this Liu Jo fake out-of-home ad effectively turns the sky into an engaging product showcase for the brand's SS25 collection.