Liu Jo Illuminated Words On Beach

Imagine a quiet shoreline suddenly turned into a digital canvas for the sky. That’s the captivating premise of this Liu Jo fake out of home ad featuring its SS25 collection. The video unfolds as the scene opens with an aerial view of a beach and its shoreline, where elevated houses perch on rocks and gentle waves lap the sand. The camera shifts angle, showing both the beach and sky, where illuminated dots form the words “YOU KNOW THIS FEELING RIGHT?” The camera then moves to the side to reveal the dots rearranging into another message against the sky: “IT’S LIU JO.” Finally, the dots form into “LIU·JO,” glowing prominently above the horizon. Using clear augmented reality, this Liu Jo fake out of home ad transforms the sky into an engaging product showcase.