Johnnie Walker Striding Man Formation at The Town
Crowd Forms Striding Man at Autódromo
This Johnnie Walker FOOH campaign opens with an aerial sweep over the Autódromo José Carlos Pace. A stage glows beneath a dynamic crowd, and the iconic Striding Man logo appears between “Johnnie” and “Walker.”
The advertisement dramatically reimagines a music festival venue, with the crowd choreographed into the shape of the Striding Man. This effect is powered by augmented reality, elevating the brand’s presence across the event. The piece blends brand identity with a narrative of togetherness and perseverance, culminating in the message: 'Keep Walking.'
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Credits
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