Johnnie Walker Striding Man Formation at The Town
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreCredits
Brand: Johnnie Walker
FOOH.com is the biggest augmented reality library. If you are the creator of this Johnnie Walker ad or would like to add your work Submit your work!
In this Johnnie Walker FOOH campaign, an aerial sweep over the Autódromo José Carlos Pace opens the scene, where a stage glows beneath a dynamic crowd and the iconic Striding Man logo appears between “Johnnie” and “Walker.” The ad dramatically reimagines a music festival venue with a crowd choreographed into the shape of the Striding Man, powered by augmented reality that elevates the brand’s presence across the event. A captivating piece that masterfully blends brand identity with a clear narrative of togetherness and perseverance, culminating in the resonant message: 'Keep Walking.'
