Madison Square Garden Dua Lipa Sparkles
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FOOH Impact Score
Outstanding
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A
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The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreCredits
Brands: Madison Square Garden, TDHQ
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In this Madison Square Garden FOOH campaign, a clear poster of Dua Lipa's concert dates—September 17, 19, 20, and 21—marked with a dashed line and 'SOLD OUT' beside them, is front and center on a city façade. The ad dramatically reimagines the iconic New York venue with a captivating display, as yellow lights outline the building and light streaks shimmer above the roof. A computer generated imagery spectacle that masterfully blends emotion and resonance with a sophisticated nod to pop culture and sold-out success.
