FOOH Impact Score:
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Outstanding
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In this Amazon Music faux ooh ad, the viewer rides along King George Boulevard in Surrey, Canada, catching a glimpse of the distant Alex Fraser Bridge through the windshield. The ad creatively reimagines a city street transformed by a rolling, oversized vinyl record featuring the cover art of rising Punjabi artists, revealing a captivating poster of Channi Nattan & Inderpal Moga as the car pushes forward. A dynamic execution that masterfully blends creativity and brand identity with an authentic twist that highlights the 2025 Artist to Watch for Amazon Music Canada.
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