DC Giant Superman Emblem on Tower Bridge

This Warner Bros. mixed reality ad begins with Tower Bridge transforming into a glowing tribute to Superman, as beams of light sweep across the London skyline. This moment cleverly highlights the heroic spirit of the upcoming Superman film as the iconic red 'S' emblem illuminates the bridge and reflects in the waters of the Thames, while aurora-like lights ripple across the night sky to captivate onlookers. As a perfect blend of captivating storytelling and distinctive product integration, the computer generated imagery enhancement is designed for driving buzz ahead of the film's cinematic release on July 11.