DHL Giant Soccer Ball Bounces through Caminito

Giant Arms Release Ball in Buenos Aires

This DHL fake OOH ad opens in Caminito, the colourful Buenos Aires neighbourhood, with people lining the vibrant streets. Giant arms, wearing DHL-branded sleeves, emerge from a building's windows at a T-junction, lifting and opening a massive branded box.

A giant yellow soccer ball, adorned with DHL logos, is released from the box. It bounces onto the streets and rolls towards the camera, gradually dominating the entire scene. This CGI ad transforms the lively Latin American street into a dynamic spectacle.

The ad highlights DHL's celebration of speed, passion, and regional unity through the Conmebol Copa campaign, showcasing DHL's delivery service with an innovative use of computer-generated graphics.

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Credits

Brand:DHL

Metadata

Work Type: FOOH
Brand Industry:Services
Country:Argentina
Date posted:October 4, 2023
Source:Instagram