FOOH Impact Score:
Improvable
Learn moreIn this Allianz mixed reality ad, the Allianz Tower in Istanbul, Turkey, is transformed into a giant Christmas tree, adorned with festive lights and decorations. The scene unfolds as a blue and white candy cane slides down the tower, hooking onto a purple tinsel garland that sways gently in the wind, bringing the display to life. With an Effective use of CGI effects, this Allianz holiday campaign turns an ordinary headquarters into a dynamic spectacle, highlighting Allianz’s celebration of the holiday season and spreading festive cheer.
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