Hommey Giant Robes Float Above Crowds

Imagine a bustling city street becoming a showroom for elevated loungewear. That’s the creative premise of this Hommey FOOH campaign featuring their signature comfort robes. The video unfolds as an aerial view reveals a crowded street framed by tall buildings, where streams of people all move in the same direction, accompanied overhead by three enormous Hommey robes floating smoothly above—each adorned in distinctive color patterns of light blue and brown, pink and red, and pink and green. Using clear augmented reality, this Hommey FOOH campaign transforms a typical urban setting into an engaging product showcase.