Hommey Giant Robes Float Above Crowds

This Hommey FOOH campaign transforms a bustling city street into a showroom for elevated loungewear. The video opens with an aerial view of a crowded street framed by tall buildings, where streams of people move in the same direction.

Overhead, three enormous Hommey robes float smoothly above the crowd. Each robe is adorned in distinctive colour patterns: light blue and brown, pink and red, and pink and green. Using clear augmented reality, this campaign turns a typical urban setting into an engaging product showcase for Hommey's signature comfort robes.