The Line Drones Carrying Adidas Jacket

Chile 62 Jacket Rises From City Building

This Adidas CGI advertisement features a massive digital screen on a building across the street, displaying the Adidas logo alongside the words 'The Line'.

Subsequently, a colossal Chile 62 jacket emerges from behind the building, suspended mid-air. It is carried by sleek, metallic brand logos, resembling futuristic drones. This reimagines a routine cityscape with a distinctive fashion spectacle.

The campaign positions the jacket as an emblem of both legacy and innovation, blending creativity with a strong expression of brand identity and cultural relevance through computer-generated graphics.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:The Line
Artist:SORRYMOM
Agency:SORRYMOM
Production:SORRYMOM
VFX:SORRYMOM
Sound:Albatros Post

Metadata

Work Type: FOOH
Date posted:November 29, 2024
Source:Instagram