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Solid
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In this Adidas CGI ad, a building across the street presents a massive digital screen showing the Adidas logo paired with the words 'The Line', just before a colossal Chile 62 jacket rises from behind it, suspended mid-air by sleek metallic brand logos like a futuristic drone. The ad dramatically reimagines a routine cityscape with a distinctive fashion spectacle carried skyward by computer generated graphics, positioning the jacket as an emblem of both legacy and innovation. A captivating campaign that masterfully blends creativity with a strong expression of brand identity and cultural relevance.
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