Xiaomi Giant Phone Assembly in Dubai Street

This Xiaomi FOOH advertisement features a hand pressing a button with the Xiaomi logo, located beneath a pedestrian crossing sign on a busy Dubai street. The button detaches, floats into the street, and assembles itself piece by piece into a giant smartphone, with the Burj Khalifa visible in the distant skyline.

Once fully formed, the phone suspends mid-air, showcasing its sleek design. It then rotates and seamlessly zooms in on the iconic tower, revealing intricate architectural details. This augmented reality advertisement transforms a routine city corner into a distinctive spectacle.

The campaign highlights Xiaomi’s focus on revolutionising mobile photography, specifically demonstrating the 20x zoom feature of the Xiaomi 15T Pro smartphone.