FOOH Impact Score:
Solid
Learn moreIn this Xiaomi CGI campaign, an oversized display of Xiaomi gadgets—featuring a smartwatch, a smartphone, and earbuds—draws attention in a bustling city area. The scene unfolds as a man pushes a button on the front of the display, triggering a sequence of events: the oversized smartwatch begins a countdown, the smartphone rotates to reveal its front screen, and the earbuds are slowly lifted upward. Two women passing by stop and watch in amazement, dancing to the music, when the smartwatch and smartphone screens display an incoming call from 'Mom,' adding a comic moment to the scene. With a Dynamic use of computer generated graphics, this Xiaomi campaign transforms an everyday urban setting into a fresh, relatable spectacle, highlighting Xiaomi’s All Star Team of interconnected gadgets and their new glow up.
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