Samsung Giant Flip Phone Emerges from Billboard
B
FOOH Impact Score
Solid
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A
B-Tier
C
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Brand: Samsung
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In this Samsung faux ooh ad, a Galaxy Flip phone dramatically emerges from a massive billboard atop the Azrieli Center, unfolding to reveal a woman poised for a dive on its screen. The ad humorously reimagines the building skyline with a creative display where drawn objects like a floating ring and a sailboat come to life using innovative computer generated graphics, entering and interacting with the giant phone display before it flips and returns to its billboard form. A dynamic execution that masterfully blends humor and creativity with a memorable twist on mobile innovation.
