Samsung Giant Flip Phone Emerges from Billboard

This Samsung faux out-of-home advertisement features a Galaxy Flip phone dramatically emerging from a massive billboard atop the Azrieli Center. The phone unfolds to reveal a woman poised for a dive on its screen.

The ad humorously reimagines the building skyline with a creative display where drawn objects, such as a floating ring and a sailboat, come to life using innovative computer-generated graphics. These elements enter and interact with the giant phone display before it flips and returns to its billboard form.