Samsung Robot Emerges from Metal Box

In this Samsung FOOH ad, a rooftop parking lot set against the expansive Dubai skyline sets the stage as a metallic, octagon-shaped platform opens to raise a futuristic metal box—introducing the latest Samsung Galaxy Z Fold7. The scene unfolds as a hand emerges holding the foldable device, uses its unfolded screen as a controller, and commands a robot hidden inside the box to fire at the ground; the blast triggers the dramatic rise of a colossal smartphone from beneath, revealing its wide-open screen to the skyline. With an innovative use of computer generated graphics, this Samsung Galaxy Z Fold7 FOOH ad transforms an ordinary rooftop into a dynamic tech-driven battleground, highlighting Samsung’s commitment to showcasing the device’s advanced gaming capabilities.