FOOH Impact Score:
Impressive
Learn moreLearnings
- In camera reactions lend authenticity
- Augment the world with wonder - grab viewers with a recognisable icon as they've never seen it before
- Weave product into the creative - the ice cold connection is clear
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This Smirnoff Ice CGI campaign begins with a giant Smirnoff Ice bottle standing under the bright sun at the Venice Beach skate park in California, surrounded by frosty mist coming from it. This moment cleverly highlights the refreshing aspect of the Smirnoff drink as skaters nearby stop and stare while other skaters dressed in wintery clothes navigate the frozen insides of the skatepark riding their boards. As a perfect blend of Memorable storytelling and Dynamic product integration, the computer generated imagery enhancement is designed for generating excitement and anticipation for upcoming surprises.
Smirnoff
TRUFF +
Starbucks
Vita Coco
Lemon Perfect
AMIRI
Subway
TRUFF
UGG