Smirnoff Ice Frozen Skatepark in Venice Beach

This Smirnoff Ice CGI campaign begins with a giant Smirnoff Ice bottle standing under the bright sun at the Venice Beach skate park in California, surrounded by frosty mist coming from it. This moment cleverly highlights the refreshing aspect of the Smirnoff drink as skaters nearby stop and stare while other skaters dressed in wintery clothes navigate the frozen insides of the skatepark riding their boards. As a perfect blend of Memorable storytelling and Dynamic product integration, the computer generated imagery enhancement is designed for generating excitement and anticipation for upcoming surprises.