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Smirnoff Ice Frozen Skatepark in Venice Beach

FOOH Impact Score:

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Impressive

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Learnings

  • In camera reactions lend authenticity
  • Augment the world with wonder - grab viewers with a recognisable icon as they've never seen it before
  • Weave product into the creative - the ice cold connection is clear

Credits

Brand: Smirnoff

Who we think created this: Vertex CGI

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: United States of America

City: California

Effects / Animations: Large Objects, Ice

Surroundings: Beaches, Skate Parks, Palm Trees

Date posted: April 13, 2024

FOOH.com is the biggest CGI campaign library. If you are the creator of this Smirnoff Ice ad or would like to add your work Submit your work!

In this Smirnoff Ice CGI campaign, a towering, frosty Smirnoff Ice bottle glistens under the California sun at the Venice Beach skate park, releasing a swirl of chilled mist that captivates onlookers. The ad humorously reimagines the sunny skate haven as a wintery playground, complete with skaters in snow gear gliding through frozen ramps, all centered around Smirnoff as a symbol of ultimate refreshment. An engaging moment that masterfully blends humor and creativity with a memorable twist on elevated ice-cold flavor.

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