Pepsi Giant Claw Machine Releases Giant Cans

This CGI advertisement opens with a nighttime scene in Helsinki’s Narinkka Square. A large cloth, emblazoned with the Pepsi logo, conceals a mysterious installation at the plaza's illuminated centre. The cloth then drops, revealing a massive Pepsi claw machine encased in ice.

Two individuals step onto oversized control buttons, signalling the camera closer before stomping to activate glowing directional lights. The claw slides down through cracking ice to grab a giant Pepsi can, swings it, and drops it into the prize chute. The impact shatters the surrounding ice, releasing several giant cans that roll across the square, while the claw continues to sway above the remaining cans.

This CGI enhancement was created to promote Pepsi’s immersive winter activation in Helsinki, blending distinctive storytelling with engaging product integration.