Anta Sports Helicopters Airlift Giant Shoes
Outstanding
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In this Anta FOOH ad, military helicopters fly over Dubai’s cityscape carrying a massive Kai 1 'Kaleidoscope' sneaker through the air before lowering it onto a towering shoebox-shaped billboard floating above the skyline. The scene unfolds as the oversized athletic shoe is positioned atop the suspended display platform, turning the bustling metropolis below into an open-air sneaker launch zone and marking the vibrant debut of the Kai 1 in the Middle East and Africa regions. With a distinctive use of VFX, this Anta sneaker campaign transforms an everyday urban skyline into a bold spectacle, highlighting Anta’s push for regional brand awareness through a high-impact product launch.
