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Mixed Giant Shopping Bags Glide to Store

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Metadata

Brand Industry: Fashion & Apparel

Country: Brazil

City: São Paulo

Effects / Animations: Large Objects, Simple Motion, Cloth, Reveal & Unboxing

Surrounding: Shopping Cidade Jardim Interior

Date posted: August 21, 2024

Source: Instagram

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In this Mixed mixed reality ad, the scene opens inside Shopping Cidade Jardim, centering on the glass elevators as one descends smoothly. The scene unfolds as a giant light pink shopping bag bearing the Mixed logo glides into frame, suspended on a curved metallic rod that weaves in front of the elevators. The camera tracks the bag’s elegant approach into the Mixed store location within the mall, and just as it reaches the entrance, the store’s front drops like a fabric curtain, unveiling a redesigned space. With a captivating use of computer generated graphics, this Mixed retail showcase spot transforms a mall journey into a fresh, relatable spectacle, highlighting Mixed’s refreshed in-mall experience and newly unveiled store space.

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