Mixed Giant Shopping Bags Glide to Store
Storefront Drops Like a Curtain
This mixed reality advertisement opens inside Shopping Cidade Jardim, focusing on the glass elevators as one descends. A giant light pink shopping bag, featuring the Mixed logo, glides into frame, suspended on a curved metallic rod that weaves in front of the elevators.
The camera tracks the bag's elegant approach to the Mixed store within the mall. As it reaches the entrance, the store's front drops like a fabric curtain, revealing a redesigned space. This CGI retail showcase transforms a mall journey into a fresh, relatable spectacle, highlighting Mixed’s refreshed in-mall experience and newly unveiled store space.
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FOOH Impact ScoreOutstanding
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