CIB Massive Hourglass on the Shore
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a massive hourglass standing proudly on a tranquil beach to commemorate a banking milestone. That’s the memorable premise of this CIB Egypt FOOH campaign featuring a towering timepiece and graceful floating umbrellas. The video unfolds as a monumental glass chamber, engraved with the number ‘50,’ is planted in the soft white sands of Egypt’s Red Sea coast, releasing cascades of sand while branded umbrellas rise steadily into the open blue sky. Using computer generated graphics, this CIB Egypt FOOH campaign transforms a coastal landscape into an innovative product showcase.
