CIB Massive Hourglass on the Shore

This FOOH campaign for CIB Egypt features a massive hourglass standing on a tranquil beach, commemorating a banking milestone. A monumental glass chamber, engraved with the number '50,' is planted in the soft white sands of Egypt’s Red Sea coast.

The video depicts the hourglass releasing cascades of sand while branded umbrellas gracefully rise into the open blue sky. Using computer-generated graphics, this CIB Egypt FOOH campaign transforms the coastal landscape into an innovative product showcase.