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This La Poste mixed reality ad begins with a man snapping a photo of a massive snow globe placed in Lille's Grand'Place, right beside the iconic Colonne de la Déesse. This moment cleverly highlights the seasonal charm of La Poste’s limited edition festive stamps as the camera moves closer to reveal a cozy log house and snow-laden trees inside the globe, while colorful stamps swirl gently around, culminating in a close-up of a blue one reading 'Des Vœux t'y en voilà'—inviting viewers to send their holiday wishes. As a perfect blend of distinctive storytelling and engaging product integration, the augmented reality enhancement is designed for celebrating the spirit of festive mailing through collectible stamps.