SEB Coins on Thread Drops on Jar

Imagine a quiet urban square becoming a stage for a financial transformation. That’s the authentic premise of this SEB Bank vfx advertising featuring a dynamic invitation to start saving. The video unfolds as the scene opens in front of the SEB building in Riga, Latvia, where a big green jar is placed on a brick street. Above it, individual coins hang from threads, some dropping neatly into the jar below, while others remain swaying gently in mid-air. As the camera moves closer, the suspended coins slowly form the phrase “SĀC TAGAD,” Latvian for “START NOW,” reinforcing the message to take the first step toward saving. Using engaging CGI effects, this SEB Bank vfx advertising transforms an everyday city location into an effective product showcase.