SEB Coins on Thread Drops on Jar

This CGI advertising video for SEB Bank transforms a quiet urban square in Riga, Latvia, into a dynamic invitation to start saving. The scene opens in front of the SEB building, where a large green jar is placed on a brick street.

Above the jar, individual coins hang from threads. Some coins drop neatly into the jar, while others sway gently in mid-air. As the camera moves closer, the suspended coins slowly form the phrase “SĀC TAGAD,” which is Latvian for “START NOW,” reinforcing the message to begin saving.

Using engaging CGI effects, this SEB Bank VFX advertisement effectively showcases the product by turning an everyday city location into an impactful visual statement.