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Balenciaga Futuristic Signage Floating Through City

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Credits

Brand: Balenciaga

Agency / Production / VFX: Unknown

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In this Balenciaga fake ooh ad, a flying structure adorned with an illuminated screen slowly rises from behind a futuristic skyscraper in Shanghai, broadcasting the brand’s name across the skyline. The ad dramatically reimagines the city’s historic moniker as the 'Paris of the East' by contrasting its nostalgic Art Deco roots with a dynamic display of floating cars and animated brand symbols drifting between buildings. A memorable execution that masterfully blends drama and innovation with an unmistakable signature of Balenciaga’s evolving brand identity.

Metadata

Brand Industry: Media & Entertainment

Country: China

City: Shanghai

Effects / Animations: Banner, Billboard & Digital Screen, Building Transformation, Simple Motion

Surroundings: Skyscrapers, Digital Screens, Flying Cars, Buildings

Posted on April 18, 2025

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