Balenciaga Futuristic Signage Floating Through City

This Balenciaga fake out-of-home (FOOH) advertisement features a flying structure with an illuminated screen. It slowly rises from behind a futuristic skyscraper in Shanghai, broadcasting the brand’s name across the skyline.

The ad reimagines Shanghai's historic moniker as the 'Paris of the East' by contrasting its Art Deco roots with a dynamic display of floating cars and animated brand symbols drifting between buildings. This execution blends drama and innovation, reflecting Balenciaga’s evolving brand identity.