Madison Square Garden Butterfly Perches on Arena
Butterfly Lands on Madison Square Garden
This faux out-of-home advertisement for The Garden features a blue butterfly flying towards Madison Square Garden. A digital screen on the venue displays Katy Perry gently holding a butterfly in her hand.
The butterfly then lands on the roof of Madison Square Garden, unleashing a pink shockwave that illuminates the building in pink. Concurrently, the sky transitions to a vivid blue, creating a memorable visual. This creative piece blends imagination and design to celebrate a sold-out Katy Perry event.
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FOOH Impact ScoreOutstanding
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