Marvel Deadpool and Wolverine Giant Heart Keychain
Outstanding
Credits
Brand: Marvel
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This Marvel FOOH ad begins with a giant silver heart-shaped keychain suspended from a metal rod between two buildings in Paris. This moment cleverly highlights the theatrical excitement and character-driven appeal of the film as the oversized keychain—split into red for Deadpool and yellow for Wolverine, inscribed with 'Best' and 'Friends'—separates to unveil a folded television screen that unfolds and plays action-packed scenes from Deadpool & Wolverine. As a perfect blend of dynamic storytelling and creative product integration, the computer generated imagery enhancement is designed for promoting the upcoming IMAX and theatrical release while encouraging fans to book their tickets.
