King of the Hill Season Etched in Field
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FOOH Impact Score
Outstanding
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A
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Learn moreCredits
Brands: King of the Hill, Hulu, Comic-Con International, Disney+
Who we think created this: Busterwood
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In this Hulu mixed reality ad, a drone soars over Alamo, Texas, revealing Hank Hill's face meticulously carved into vast farmland beneath the town’s iconic water tower. The ad humorously reimagines rural agriculture as a giant billboard, with a distinctive crop circle tribute that announces the return of 'King of the Hill' in collaboration with Hulu and Disney+. A creative piece that masterfully blends humor and nostalgia with brand identity, capturing the spirit of small-town Texas with an authentic twist on outdoor advertising.
