Pathé Popcorn Explodes at Palace

In this Pathé France CGI video, the scene opens with a street view of the historic Pathé Palace, its iconic dome in full display. The scene unfolds as the dome begins to fill with popcorn, gradually building pressure until the roof lifts and popcorn bursts outward, streaming through windows and scattering across the street in a lively spectacle, all to announce the opening of the new Pathé Café inside the theater. With a dynamic use of CGI effects, this Pathé France ad transforms a landmark cinema into a fresh, relatable spectacle, highlighting Pathé’s expansion into café culture as part of its latest campaign.