Emirates Airplane Comes Out of Courier Box

Imagine an airport runway turning into a giant unboxing experience. That’s the memorable premise of this Emirates fake ooh ad featuring the launch of Emirates Courier Express. The video unfolds as the scene opens at Dubai International Airport with parked airplanes, where a giant Emirates Courier Express box lies on the tarmac. As the box's front falls open, an Emirates airplane drives out, followed by an avalanche of foam packing peanuts inside. The airplane moves forward on the runway, while the camera zooms in to reveal the details of the front and back of the plane made of cardboard. Using distinctive computer generated graphics, this Emirates fake ooh ad transforms the airport setting into an effective product showcase.