Emirates Airplane Comes Out of Courier Box

This fake out-of-home (FOOH) CGI advertisement for Emirates Courier Express transforms an airport runway into a giant unboxing experience. The video opens at Dubai International Airport with parked airplanes, where a giant Emirates Courier Express box rests on the tarmac.

As the box's front falls open, an Emirates airplane drives out, followed by an avalanche of foam packing peanuts. The airplane moves forward on the runway, and the camera zooms in to reveal the front and back of the plane are made of cardboard. This ad uses distinctive computer-generated graphics to turn the airport setting into an effective product showcase for Emirates Courier Express.