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Malina Giant Shopping Bag Emerges from Printemps

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FOOH Impact Score

Solid

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Credits

Brand: Malina

Who we think created this: Motion Factory TV

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Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Paris

Effects / Animations: Simple Motion, Large Objects

Surroundings: Printemps Haussmann, Shopping Venue

Date posted: April 30, 2025

Source: Instagram

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Imagine the Eiffel Tower unveiling a hidden fashion runway mid-sky. That’s the fun premise of this Malina FOOH ad featuring a soaring brand debut. The video unfolds as the windows of Printemps department store burst open, releasing giant flowers and a massive Malina shopping bag that glides through the air. Petals cascade from the building as the oversized bag floats past, creating a magical product launch moment. Using engaging CGI effects, this Malina FOOH ad transforms the iconic Parisian retailer into an innovative product showcase.

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