Malina Giant Shopping Bag Emerges from Printemps

Malina Giant Shopping Bag at Printemps

This Malina FOOH (fake out-of-home) CGI advertisement features a giant Malina shopping bag emerging from the Printemps department store. The video depicts the windows of the iconic Parisian retailer bursting open, releasing giant flowers and the massive Malina shopping bag.

As the oversized bag glides through the air, petals cascade from the building, creating a magical product launch moment. The engaging CGI effects transform the store into an innovative product showcase for Malina.

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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:France
City:Paris
Date posted:April 30, 2025
Source:Instagram