Malina Giant Shopping Bag Emerges from Printemps
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Imagine the Eiffel Tower unveiling a hidden fashion runway mid-sky. That’s the fun premise of this Malina FOOH ad featuring a soaring brand debut. The video unfolds as the windows of Printemps department store burst open, releasing giant flowers and a massive Malina shopping bag that glides through the air. Petals cascade from the building as the oversized bag floats past, creating a magical product launch moment. Using engaging CGI effects, this Malina FOOH ad transforms the iconic Parisian retailer into an innovative product showcase.







